AlphaGraphics & PostNet Headquarters
As senior graphic designer and creative manager, I led a collaborative team focused on delivering design excellence and strategic brand alignment across 450+ franchise locations with efforts that contributed to a 24.4% revenue increase over three years. I oversaw national campaigns with $500K+ budgets, producing multi-channel assets that drove over 2.5 million impressions in a single month and achieved a 39% average email open rate.
From revitalizing brand standards and creating large-format event materials for 700+ attendees, to guiding social media strategy and content, my work ensures every visual touchpoint resonates with its audience. I also partnered with vendors to secure resources for key initiatives, including franchise conferences and office rebranding efforts—always with a focus on quality, consistency, and creative impact.
Bring Your Brand to Life Campaign - AlphaGraphics
The Bring Your Brand to Life national campaign targets leads in six verticals – construction, financial services, healthcare, nonprofit, property management, and restaurants – and showcases not only our products, but the aspects of our brand DNA that differentiates AlphaGraphics: service, creativity, expertise, and partnership. This campaign has brought in over 23 million views on YouTube alone (and still growing), increasing revenue, brand awareness, and lead generation. I oversaw all creative direction of these videos and photos, designed all marketing materials and signage featured, and installed the signage. We captured both 30-second and 15-second video spots, along with a library of photography, which were incorporated into AlphaGraphics-branded assets for use across the network’s local marketing campaigns.
To identify the verticals that would most benefit our network, I led cross-functional focus groups and analyzed statistical data from our CRM and POS systems. Additionally, I developed an RFP and conducted interviews with production companies to ensure alignment with our desired outcomes.
Construction
Healthcare
Restaurants
Financial Services
Property Management
Nonprofit
Success Starts in the Neighborhood Campaign - PostNet
The Success Starts in the Neighborhood national campaign takes a community-driven approach, featuring multiple in-store interactions between franchise owners and diverse customer types. Building on the success of last year’s "first-name basis" concept, it continues to highlight the friendly, personal relationships that define the brand—now with a more elevated and refined visual and narrative tone. Each interaction is thoughtfully tailored to reflect the unique needs and personalities of different customers, reinforcing the owner's role as a trusted, local partner. We produced a series of 30-second and 15-second videos, along with high-quality photography, which were integrated into branded PostNet marketing assets and distributed across the network for use in local campaigns.
Video 1
Video 2
Make It Happen Makeovers - AlphaGraphics
This past year, AlphaGraphics had a contest to give away three business makeovers to deserving businesses across the country, plus the rebrand of a local school in the area. I oversaw the business makeovers and rebrand, designed collateral and additional AlphaGraphics campaigns, and gave direction on the overall look and feel of the campaign. I also traveled to each location to help install the signage and host the reveal event.
Pleasant Air
Following the transformation of Pleasant Air's service vehicles, the family-owned HVAC company now gets widespread brand recognition. Watch the makeover reveal video for Pleasant Air here.
Dance Workshop
As Dance Workshop transitioned to new ownership, an AlphaGraphics makeover re-energized the space and set the tone for the future. Watch the makeover reveal video for Dance Workshop here.
Tio Chilo's
For years Tio Chilo’s struggled to bring in new customers, until an AlphaGraphics makeover enhanced the restaurant’s curb appeal. Watch the makeover reveal video for Tio Chilo's here.
Shrine of St. Anne School Rebrand
An AlphaGraphics makeover helped the Shrine of St. Anne School modernize its appearance to boost school spirit and enrollment. Watch the makeover reveal video for the Shrine of St. Anne School here.
Conferences - AlphaGraphics & PostNet
During my time as senior graphic designer, it is my responsibility to create an immersive experience during our annual conferences. I attend site visits to determine the signage needs, design and prepare all print ready design files, and install the signage. I also prepare all printed materials and digital signage needed for the conference; such as class posters, stage backgrounds, handbooks, menus, and more.
Brand Pillars Marketing Campaign - AlphaGraphics
This campaign consisted of a direct mailer, seven emails that included animated GIF's, four social media videos, an invoice footer, and a customizable pitch deck.
Click here to see all files in PDF preview.
agBox Campaign - AlphaGraphics
AlphaGraphics launched a new product called agBox. agBox is meant to "Build Outstanding eXperiences" by creating custom-designed and branded boxes filled with company swag. I created a full campaign consisting of multiple box designs, five emails, a trifold, campaign landing pages, blog assets, and led the direction for lifestyle images and animated videos.
Click here to see all files in PDF preview.
agBox Look Book
A supplementary asset to the agBox campaign, franchisees can use this look book to promote the agBox product.
Click here to see PDF preview.
